Adobe’s new app helps credit creators and fight AI fakery

Adobe has a new tool that makes it easier for creatives to be reliably credited for their work, even if somebody takes a screenshot of it and reposts it across the web. The Content Authenticity web app launching in public beta today allows invisible, tamper-resistant metadata to be embedded into images and photographs to help identify who owns them. The new web app was initially announced in October and builds on Adobe’s Content Credentials attribution system. Artists and creators can attach information directly into their work, including links to their social media accounts, websites, and other attributes that can be used to identify them online. The app can also track the editing history of images, and helps creatives to prevent AI from training on them. For additional security, Adobe’s Content Authenticity app and Behance portfolio platform — which can also be embedded within Content Credentials — allow creators to authenticate their identity via LinkedIn verification. That should ... Read full article.