Rapido, a popular ride-hailing platform in India, has quietly begun beta testing its food delivery service in Bengaluru, marking its first serious move to challenge market leaders Swiggy and Zomato in one of the world’s fastest-growing delivery markets.
The 10-year-old startup has started testing its food delivery service in three primary localities in the southern city of Bengaluru, namely Byrasandra, Tavarekere, and Madiwala (BTM) Layout, Hosur Sarjapura Road (HSR) Layout, and Koramangala, Rapido co-founder and CEO Aravind Sanka confirmed to TechCrunch.
Rapido created a wholly owned subsidiary Ctrlx Technologies to launch its food delivery service, named Ownly. The subsidiary lists Sanka and Rapido vice president of finance Vivek Krishna as the directors, per the regulatory filings reviewed by TechCrunch.
Sanka said there was no specific reason for setting up the subsidiary. However, it may be a strategic move to avoid potential conflicts of interest with Swiggy, which currently holds a 12% minority stake in the ride-hailing startup.
Swiggy recently confirmed in a letter to shareholders that it would reevaluate its investment in Rapido, citing a potential conflict of interest “that may arise in the future.”
Meanwhile, Rapido’s Ownly has also released its Android app on Google Play that offers food from nearby restaurants at around 15% lower prices than those on Swiggy and Zomato.
Rapido’s Ownly Food delivery app. Image Credits:Ownly
The lower pricing is a result of Rapido’s model of not taking commissions from restaurants, which are up to 30% in the case of other food delivery apps, including Swiggy and Zomato, and instead charging a fixed fee per order. The startup mentioned its fixed-fee approach in a proposal to restaurants in June.
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Rapido has a fleet of around 10 million vehicles, including 5 to 6 million two-wheelers, across India, a person familiar with the startup’s business told TechCrunch recently. The company is using its two-wheeler fleet to deliver food — alongside offering its taxi and courier services.
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