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Google is playing catch-up against Anthropic and OpenAI as it slowly adds customization, personalization and gives users more control over what data to reference to its Gemini app.
Personalization and data control in chat platforms make it easier for both individual and enterprise users to converse with the chatbot and retain preferences. This is even more important for ongoing projects in the enterprise space, as chatbots need to remember details such as company branding or voice.
Google opted for a slower rollout of these features and will not allow users to edit or delete preferences, unlike its competitors.
First rolling out to Gemini 2.5 Pro in select countries, Google will make “Personal Context” a default setting, allowing it to “learn from your past conversations and provide relevant and tailored responses.” The company plans to expand the feature to 2.5 Flash in the next few weeks.
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Previous versions of the app put the burden on customers to point the model to a specific chat to source preferences, for example, by mentioning an earlier conversation. Users can still disable Personal Context at any time.
Michael Siliski, senior director of Product Management for the Gemini app, said the rollout is part of plans to make the app more personalized.
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