OpenAI upgrades ChatGPT search with shopping features

OpenAI is updating ChatGPT search, its web search tool in ChatGPT, to give users an improved online shopping experience, the company announced Monday. When ChatGPT users search for products, the chatbot will now offer a few recommendations, present images and reviews for those items, and include direct links to webpages where users can buy the products. OpenAI says users can ask hyper-specific questions in natural language and receive customized results. To start, OpenAI is experimenting with categories including fashion, beauty, home goods, and electronics. OpenAI is rolling out the feature in the default AI model for ChatGPT, GPT-4o, today for ChatGPT Pro, Plus, and Free users, as well as logged-out users around the globe. The ChatGPT search update is part of OpenAI’s effort to compete with rival Google by creating a better, more personalized experience to find products and information on the internet. Online shopping is one of Google’s most important businesses, but the advertisi ... Read full article.