AI is blurring the line between PMs and engineers?
Published on: 2025-07-16 00:57:33
By Raza Habib Cofounder and CEO LinkedIn icon đť•Ź
AI Is Blurring the Line Between PMs and Engineers
Last year, I was speaking to an engineering leader at a publicly traded technology company when she said something that really surprised me. I asked how important prompts were to AI applications.
“Very”, she said, “they’re the core of the application”.
“How do you handle the process of prompt engineering?" I asked. “Are you using notebooks? Versioning with git? Do prompts live in code, how do you do evaluation?”.
Her response wasn’t what I expected.
“No, no,” she said. “Engineers aren’t allowed to edit the prompts. It’s only the PMs and domain experts who do prompt engineering. They do it in a custom UI, and then the prompts are committed to the codebase.”
AI applications are driven in a large part by prompt engineering and what this engineer was telling me was that at her company, prompts were not written by software engineers at all. Core parts of the logic and data that determine
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