Jony Ive spotted filming something in San Francisco this week

Jony Ive’s 20-year run at Apple may have ended five years ago, but there’s still interest in what the iconic designer is working on these days. The latest Jony Ive project appears to be a commercial of some sort, according to some eagle-eyed Redditors around San Francisco. “Seems like a pretty large crew and they are using a drone to film a shot of a man walking down the hill,” someone wrote on the forum. “My husband and I were somehow waved across an intersection and allowed to walk down a sidewalk where several actors were on their marks ready for “Action!” We just weaved around them and kept going. They were lovely, not at all perturbed by our unintentional disruption,” another user responded. Upon leaving Apple, Ive founded design studio LoveFrom, which has an interesting assortment of clients. While Apple was the first disclosed client for Jony’s design firm, Airbnb joined the client list early on before sharpening its software design chops. LoveFrom is largely staffed by for ... Read full article.