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I'm a diehard Pixel fan, but I'm not upgrading to the Pixel 10. Here's why

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Joseph Maldonado/ZDNET

ZDNET's key takeaways

Google's new Pixel 10 isn't worth the upgrade for me.

It comes down to cost, color, and lack of new killer features.

Too much AI is also a deterrent.

The new Pixel 10 is upon us, and, as usual, Google wants us all to upgrade. For many of us, trading in our current model for a discount on the newer version has become a yearly tradition. I've done it ever since Google adopted the trade-in policy, and it has served me well.

However, this year is different. I will not be upgrading to the Pixel 10. Why, you ask? Allow me to break it down.

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It starts with the cost

Joseph Maldonado/ZDNET

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