Google has entered showbiz to convince young people that Android is cool too

Ryan Haines / Android Authority TL;DR Google has set up a new film and TV production company called “100 Zeroes.” The name of the production house is a subtle nod to Google’s own name. The company aims to craft content that positions Android and Google’s products as cool, desirable, and aspirational to a younger audience. Apple’s bold move of moving into Hollywood with its Apple Originals banner laid the groundwork for Apple TV Plus. Now, Google is planting its own flag in showbiz, but it’s taking a very different approach. According to Business Insider, Google has quietly set up shop in the entertainment industry with the launch of an unassumingly named production company called “100 Zeroes.” Unlike Apple, which stamps its name across all its productions, Google’s new venture seems wrapped in subtlety. Unless you’re tech-minded, you’d never guess it was a Google operation from the name alone, and maybe that’s exactly what the company wants. Just so you know, the number 1 followed ... Read full article.