Sony raises PlayStation 5 prices in US as tariff fears persist
The price hikes come after US President Donald Trump imposed tariffs on most of America's trading partners, including Japan, which has led to fears of rising costs.
All three PlayStation 5 consoles will see a similar price increase. The most expensive Pro version now has a recommended retail price of $749.99.
Like many global businesses, the firm faces a "challenging economic environment", Isabelle Tomatis, Sony Interactive Entertainment's vice president of global marketing said in a blog post.
Sony is PlayStation 5 gaming consoles in the US will jump by around $50 (£37.16) from Thursday as the Japanese technology giant grapples with rising costs and a slowing video game market.
"We've made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the US starting on 21 August," Ms Tomatis said.
The base model of the PlayStation 5 will cost $499.99 in the US, she added.
The blog post went on to say that the recommended retail prices for PlayStation 5 accessories will remain unchanged and the firm has no other price changes to announce for other countries.
Japan's exporters currently face a 15% tariff on the goods they sell to the US.
Sony raised console prices in the UK and Europe earlier this year, citing high inflation and fluctuating exchange rates.
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