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I compared flagship smartwatches from Google and Apple: Here's the clear winner

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Kerry Wan/ZDNET

A new Pixel Watch is hitting the shelves right in time for marathon season. Google unveiled the Pixel Watch 4 at its annual Made By Google event in New York on Wednesday.

The watch comes packed with several upgrades that rival its predecessor, like a revamped Fitbit experience, updates to Gemini, and a brighter display. Retailing at $350 for the 41mm and $400 for the 45mm, the smartwatch is available for preorder now and ships October 9.

Also: Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more

The big question is: How does it fare against its iOS competition? I evaluated the Pixel Watch 4 and Apple Watch Series 10's spec sheets, tested out their new features, and took into account my preferences reviewing smartwatches to compare the two tech giants' wearables.

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Specifications

Pixel Watch 4 Apple Watch Series 10 Display Actua 360 display, Custom Corning 3D Gorilla Glass 5 OLED LTPO3 Weight 41mm: 31 g; 45mm: 36.7 g 42mm: 30 g; 46mm: 36.4 g Processor Snapdragon W5 Gen 2 chip; Cortex M55 processor S10 SiP with 64‑bit dual core processor RAM/Storage 32GB 64GB Battery Up to 30 hours with Always On enabled on 41mm; 40 hours on 45mm Up to 18 hours Brightness 3,000 nits 2,000 nits Sizes 41mm and 45mm 42mm and 46mm Price Starting at $350

Starting at $400

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