G is for gradient: Google has redesigned its app logo

Over the past few days, eagle-eyed Google users may have noticed that in some instances, the capital G logo for the company now sports a gradient softening the transitions between the four solid-color sections. The branding has been changed for the Google app on both Android and iOS devices as of this writing. However, there are still several places that continue to sport the classic color block look, including browser favicons. It's also not included in Google's official collection of images for press; the classic version is still being used as the entry for the Google app logo. None of the logos for other Google smartphone apps appear to have adopted a new gradient look. But perhaps notably, the branding for Google's Gemini AI assistant does have a slight gradient on its star symbol. Maybe AI is leading the way for aesthetics as well as for technical choices at Google? Or maybe this is a trial run to gauge reactions before rolling out a full brand redesign? Whatever the reason, the ... Read full article.