Apple’s Wallet app has a lot of new features coming in iOS 26, including one that’s easy to miss: a toggle that lets you disable an annoying and controversial type of push notifications.
Promotional Wallet notifications from Apple can be turned off in iOS 26
Apple Wallet is a critical app for a lot of iPhone users. It’s home to Apple Pay cards, and many of us use it for boarding passes, concert or theater tickets, ID cards, transit, and more.
Apple’s goal with Wallet is clearly to eventually replace your physical wallet—which sounds great.
But it also makes the thought of advertising via Wallet push notifications all the more controversial.
Apple learned this earlier this summer, when it sent an unwanted Wallet notification to a large number of iPhone users. The subject? A ticket offer for F1 The Movie.
apple sending ads in push notifications pic.twitter.com/UpRUlPJYkT — kif (@kifleswing) June 24, 2025
Many took to social media to complain about being advertised to via a Wallet notification. The whole backlash even entered meme territory, like with this printout for a physical wallet.
At the time, iOS offered no way to disable such notifications without turning off Wallet notifications altogether.
For such a critical utility in many of our lives, turning off all Wallet notifications didn’t seem a good idea.
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