ESPN's New Streaming App Will Launch With $30 Unlimited Price Tier

Ahead of the Disney Upfront event on Tuesday, ESPN revealed the name of its upcoming sports streaming service, and it's going back to basics: The app will just be called ESPN. Customers can choose from standalone subscription plans or a lineup of bundle options, according to a press release. "We are providing everything ESPN has to offer directly to fans and all in one place," ESPN chairman Jimmy Pitaro said in the press release. "As we thought about the name, we kept returning to the fact that, across every generation, ESPN is the most trusted, loved and recognized name in sports, and that we should keep it simple and double down on the power of ESPN." The service will arrive this fall. On the Disney quarterly earnings call on May 7, CEO Bob Iger said pricing and bundling deals would drop this week. For $30 a month or $300 paid annually, ESPN subscribers can sign up for the unlimited plan, which includes access to content from all of ESPN's linear cable channels, such as ESPN, ESPN2 ... Read full article.