Apple has officially announced its next product event where it will announce the new iPhone 17 lineup alongside new Apple Watch hardware. The event will take place on Tuesday, September 9. The tagline for the event reads “Awe dropping” and features an infrared view of the Apple logo.
What to expect
Apple will announce four new iPhones, including an ultra thin model.
iPhone 17
iPhone 17 Air
iPhone 17 Pro
iPhone 17 Pro Max
The iPhone 17 is expected to mostly be an internal update to the iPhone 16 design introduced last year. Meanwhile, the iPhone 17 Air will be Apple’s new ultra thin design with a display slightly smaller than the iPhone 16 Plus that it replaces in the lineup. Like the iPhone mini before it, the iPhone Plus is expected to retire after a few short years.
iPhone 17 Pro and Pro Max will share similar specs, aside from the display size, and thickness could actually increase this year, especially in the Max size, possibly in service of greater battery life. Both Pro models as well as the Air model should feature a redesigned camera system that spans across the width of the back glass instead of a round box positioned on the top left. Apple is also expected to sell iPhone 17 Pro for a higher price with fewer storage options. We’ll also likely see the iPhone 15, iPhone 16 Pro, and iPhone 16 Pro Max be discontinued following the event.
We also expect to see two updated Apple Watch models:
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