GoKawiilSan Francisco tech workers treat dating as a data problem, hiring $5,000-a-month coaches
Tech workers in San Francisco are applying startup habits to dating, logging matches in spreadsheets, running chat replies through ChatGPT, and hiring dating coaches who charge up to $5,000 a month. One coach, Joyce Zhang, a former Stripe product manager, works exclusively with tech founders and speaks to them in terms like 'conversion rate' and 'top of funnel.' Long '996' work schedules leave little free time, pushing some founders to evaluate potential partners almost like job candidates.