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Apple unveiled the iPhone 18 Pro and Pro Max, starting at $1,199, with pre-orders opening September 12 and sales beginning September 18. The standout feature is a six-blade aperture system letting users adjust depth of field and lighting between f/1.48 and f/4.0, alongside a new A20 Pro chip built on TSMC's 2nm process and an Apple Reference Image tool to verify unedited photos.
Apple unveiled the iPhone 18 Pro and Pro Max, featuring a main camera with dynamic aperture control, a new A20 Pro chip built on 2nm technology, and an enlarged vapor chamber for cooling. Pricing starts at $1,199 for the 18 Pro and $1,299 for the Pro Max, both up $100 from last year, with preorders starting September 12 and availability September 18.
Bloomberg's Mark Gurman reports Apple's upcoming foldable iPhone may be named the iPhone Duo rather than 'Fold' or 'Ultra,' pricing it from $2,000 for 256GB up to nearly $3,000 for 2TB. The device is expected to feature an A20 Pro chip, C2 modem, dual 48MP rear cameras, a 12MP front camera, Apple Pencil support, and a landscape-folding design, launching in October in dark blue and white.
Apple's upcoming 'Surprise and Shine' event is expected to introduce three new iPhones, including its first foldable device, rumored to be called the iPhone Ultra, priced between $2,000 and $2,500. The lineup will also include the iPhone 18 Pro and Pro Max, both reportedly powered by a new A20 Pro chip, with the standard iPhone 18 and iPhone Air held back for a later announcement. This will be the first major product event overseen by Apple's new hardware engineering chief turned CEO, John Ternus.
Apple's September event this Wednesday is expected to introduce three new high-end iPhones: the iPhone 18 Pro, iPhone 18 Pro Max, and a first-ever foldable model dubbed iPhone Ultra priced above $2,000. The base iPhone 18 and an Air successor are reportedly being delayed until early 2027, leaving this year's lineup focused entirely on premium devices.
Apple has scheduled its major fall event for September 9, where it is expected to introduce three new iPhone models—two iPhone 18 Pro variants and its first foldable iPhone, the iPhone Ultra—alongside two Apple Watch models and updated AirPods 5. Rumors also suggest Apple could reveal new smart home products, including a long-rumored home hub with a display, while other devices may be held back for an October launch.
A Chinese Weibo leaker known as Fried White Rice shared circuit board diagrams believed to relate to Apple's next A20 Pro chip, expected in iPhone 18 Pro models. Based on solder-ball placement, the leaker infers the chip keeps a 2+4 CPU core setup but increases small-core L2 cache to 8MB, and likely moves from six to seven GPU cores.
Apple will reportedly launch new iPhone 18 Pro and Pro Max models next week, powered by the new A20 Pro chip and a C2 modem. Rumored upgrades include a redesigned main camera module, a smaller Dynamic Island, new color options like dark cherry, and larger batteries, with the Pro Max expected to get exclusive camera and battery advantages.
Ahead of Apple's September 9 unveiling, leaks point to significant changes for the iPhone 18 Pro, including a redesigned Main camera with variable aperture and a wider-aperture Telephoto lens for better low-light shots. The device is also expected to house the new A20 Pro chip, built on the same 2-nanometer process as Apple's recently announced M6 chip.
Leaks suggest Apple's upcoming iPhone 18 Pro will retain several advantages over the more expensive iPhone Ultra, including a variable aperture main camera, longer battery life on the Pro Max variant, and continued support for Face ID. The Ultra's ultra-thin foldable design reportedly forces trade-offs, such as dropping Face ID for Touch ID and using a smaller battery than the Pro Max.
Apple unveiled the M6 chip alongside new Mac mini and Mac Studio models, marking the debut of a chip family that will later include the iPhone 18 Pro's A20 Pro. Apple says M6 uses a 2-nanometer manufacturing process and a redesigned 12-core CPU layout, delivering major gains in speed and power efficiency along with a doubled Neural Engine for on-device AI tasks.