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Ad Personalization

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Google privacy policy update allows Gmail, Photos data to inform ads via Personal Intelligence

Google revised its privacy policy on October 16, softening language that previously guaranteed Gmail, Drive, and Photos content would never personalize ads. The new wording leaves room for that data to influence ads once it's shared with other Google services through the opt-in Personal Intelligence feature, which feeds personal data into Gemini, AI Overviews, and AI Mode search.