GoKawiilAdvertising Shifts From Guesswork to Behavioral Prediction, Raising Ethics Concerns
An Entrepreneur contributor argues that digital advertising has evolved from broad demographic targeting into precise behavioral prediction, where companies link data across devices and platforms into 'identity graphs' that can anticipate emotional responses. The piece warns that anonymized data no longer offers real privacy protection because behavior itself can reveal identity, meaning any business using modern ad platforms is effectively engaging in behavioral influence.