OpenAI's ChatGPT ad system links your browsing on other sites to your account via '__obi' cookie
OpenAI runs an advertising collector at bzr.openai.com that sets a persistent, account-linked cookie called __obi on the openai.com domain. When companies that advertise on ChatGPT embed OpenAI's tracking code on their own websites, that cookie is transmitted back to OpenAI along with details of the page being viewed, including products searched, articles read and purchases made. A security researcher says they reproduced the mechanism on their own device and found it active across 936 advertiser pixels spanning 1,029 hostnames.