GoKawiilPunk Ethos Finds Fans Among Business Consultants Seeking Authenticity
Customer experience consultant Adrian Swinscoe and other business advisers are drawing on punk subculture's anti-establishment, do-it-yourself values as a corrective to corporate practices they see as overly metric-driven and impersonal. Swinscoe reportedly grew frustrated that his field had drifted toward benchmarks and abstract data at the expense of genuine customer connection, prompting him to look to punk's ethos for inspiration.