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OnlyFans CEO Kelly Blair outlines plan to expand beyond adult content into streaming and finance

At the Fast Company Innovation Festival, OnlyFans CEO Kelly Blair described plans to broaden the platform's offerings well beyond the adult content it is best known for, including moves into streaming and financial services for creators. She noted that OnlyFans has paid out $30 billion to creators over the past decade, and pointed to a shifting mix of who is earning on the platform.

fastcompany.com · 2026-09-18

OnlyFans CEO Keily Blair pitches platform beyond adult content for personal branding

OnlyFans CEO Keily Blair is positioning the platform as a tool for creators, entrepreneurs and professionals to build direct, paid relationships with audiences rather than relying on third-party social platforms. In a recent conversation, she argued that owning an audience directly, rather than borrowing reach from other networks, represents a new model for personal branding.

fastcompany.com · 2026-09-17