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Reddit begins testing ads placed directly in search results

Reddit announced it is piloting advertisements within its on-site search results pages, running the test with a limited group of advertisers. The company says the ads shown will be tied to factors including the contextual relevance of a user's search query, such as showing coffee-related ads for an "espresso machine" search.

androidauthority.com · 2026-11-03

Reddit begins testing ads inside its own search results

Reddit announced it is testing ad placements within its internal search results pages, showing ads based on relevance to users' search queries. The company said the test involves a select group of advertisers and will help it refine the ad experience over time. Examples given include ads for espresso machines or coffee appearing alongside a search for 'espresso station'.

techcrunch.com · 2026-11-03