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Advertising Standards Authority

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UK ad watchdog bans five Meta ads for AI apps sexualising women

The Advertising Standards Authority has banned five social media adverts, all hosted on Meta platforms, that promoted AI companion and video-generation apps by objectifying and sexualising women. One ad reportedly used sexualised imagery of a girl under 18, while others encouraged users to upload photos of a 'crush' or turn images into explicit videos without consent. Meta had already taken the ads down before the ASA's ruling.