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Campaign finance filings reviewed by the Washington Post show 39 congressional candidates paid for OpenAI subscriptions, with some acknowledging use for advertising and message drafting despite OpenAI's rules barring political ad generation. Roughly 30 PACs and parties also reported OpenAI payments, led by the Republican National Committee at about $9,700.
US military branches confirmed to Senator Ron Wyden and Reuters that they have turned off advertising identifiers on service members' phones and computers. The Air Force disabled them two months ago, Special Operations Command did so recently, and the Army says mobile ad IDs have been off since earlier this year, with Windows devices blocked since before 2021.
The Army, Air Force, Navy, Marine Corps and Special Operations Command have all turned off advertising tracking on government-issued phones and computers, according to a letter Senator Ron Wyden shared. The change, rolled out earlier this year with the Air Force following in July, blocks the advertising identifiers apps use to generate location data that gets sold to data brokers.
A new opinion analysis argues that digital advertising is shifting toward transaction-based models where the point of purchase itself has become a key driver of brand demand, not just its final step. This trend, described as 'commerce media,' extends the retail media concept beyond retailers and CPG brands into other transactional ecosystems like travel and finance.
Federal Judge Leonie Brinkema rejected the DOJ's push to force Google to divest its AdX ad exchange, despite having ruled last year that Google illegally monopolized two ad tech markets. Instead, she accepted unspecified 'behavioral remedies' that reportedly require Google to open its ad tech tools to competitors, with the ruling issued under seal for now.
A federal judge has decided that Google will not be required to divest its ad exchange, formerly known as AdX, despite the company's 2025 loss in the Justice Department's ad tech antitrust case. Judge Leonie Brinkema found Google had illegally tied publishers to its exchange but rejected claims of wrongdoing on the advertiser side of the business. The full set of remedies, which may include fines and mandated changes to business practices, remains sealed for two weeks while parties negotiate redactions.
Two Wall Street research notes this week argue that Meta's heavy AI investment is starting to show results. Bernstein said AI-powered ad targeting helped Meta grow ad revenue 27% year-over-year in Q2, gaining market share from Google, whose ad network revenue actually declined. Separately, Bank of America highlighted Meta's upcoming personal AI agent, Hatch, reportedly featuring a customizable dashboard and possible premium subscription tier costing up to $199.99 a month, as a potential new revenue source beyond advertising.
The FTC and attorneys general from 22 states filed suit against Amazon, alleging the company has secretly overridden its own advertising auction results since 2019 to charge higher prices than advertisers actually won. The complaint says internal documents show Amazon applied hidden surcharges to Sponsored Products, Sponsored Brands, and Sponsored Display ads, extracting more than $20 billion from roughly 1.2 million advertisers.
The Federal Trade Commission, joined by attorneys general from 22 states, has filed suit against Amazon alleging it secretly altered its ad auction system starting in 2019 to charge advertisers more than they were told. The complaint claims Amazon added an undisclosed 'soft reserve price' and even used a fictitious bidder to drive up costs, despite marketing its system as a fair second-price auction. Regulators estimate the practice may have extracted over $20 billion from advertisers since 2019.
The FTC and 22 state attorneys general have filed a lawsuit accusing Amazon of concealing surcharges within its advertising auctions for more than six years, allegedly extracting over $20 billion from advertisers who didn't know they were paying inflated rates. Internal documents cited in the suit reportedly show employees flagged the pricing tactic as risky for long-term trust even as it boosted short-term revenue. Amazon has pushed back, saying the suit misrepresents its ad auction mechanics and lacks evidence that consumers paid more as a result.
The Federal Trade Commission, joined by 22 states, filed suit against Amazon on Monday alleging the company secretly inflated prices in its Sponsored Products, Sponsored Brands and Display ad auctions for more than seven years. The complaint says Amazon told over 500,000 small and medium businesses they'd pay just a penny above the next-highest bid in a 'second-price' auction, but from 2019 quietly inserted a hidden 'soft reserve price' using a fabricated bidder to push winning advertisers to pay their full bid instead.
The Federal Trade Commission, joined by 22 state attorneys general, filed suit against Amazon alleging it covertly altered its ad auction rules starting in 2019 to overcharge advertisers by more than $20 billion. The complaint targets Amazon's sponsored products, brand, and display ads, claiming the company misrepresented its 'second-price' auction system while quietly adding surcharges. Amazon has rejected the allegations, calling the lawsuit misguided and saying its auction changes actually saved advertisers billions.