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Adweek

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Independent agencies dominate 2026 industry awards, led by Rethink

Rethink was named Ad Age's 2026 Agency of the Year and won both Independent Agency and Independent Network of the Year at Cannes Lions. In 2025, eight of Adweek's 11 Agency of the Year winners were independent agencies, continuing a multi-year pattern of recognition for smaller, talent-led shops.