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Agentic Web Traffic

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AI shopping agents from OpenAI and Meta are getting blocked by major websites

The rise of consumer AI agents like OpenAI's Dots and Meta's Muse—which can book flights, hotels or restaurants on a user's behalf—has led sites including Pizza Hut, Yelp and Amazon to block them outright. Muse reportedly reached 5 million downloads in its first month, and agentic web traffic tripled between August and September. Amazon has also sued Perplexity over its AI agents and is appealing a court loss, arguing the bots make it harder to distinguish human ad views from automated ones.