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Ai Creator

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YouTube expands AI agent tools to auto-optimize creator channels

At its Made on YouTube event, the company unveiled updates to its 2025 creator dashboard, adding an AI 'agent' that scans a creator's back catalog for videos gaining new relevance and suggests updated titles or thumbnails. The tool can also generate sponsor pitches using channel demographic data, and creators can now get AI feedback on thumbnails or have the system auto-generate them, alongside a dynamic thumbnail A/B testing feature that assigns different images to different audience segments.

Roku launches 24/7 AI-generated 'Fairground AI Creator TV' channel

Roku has debuted a free, ad-supported channel called Fairground AI Creator TV, streaming round-the-clock content billed as 'AI Cinema' from over 100 contributors, some recruited from social media. While some creators like Frank Houbre wrote scripts and mythology before using AI tools for animation, voices and music, critics including the Guardian, The Verge and Futurism have panned the results as low-quality and unsettling.

Instagram to reduce reach of AI-generated profiles that skip new disclosure label

Instagram is renaming its 'AI creator' tag to 'AI-generated profile' and will limit the visibility of accounts featuring AI-generated people who fail to disclose it. Creators who add the new label won't face any reach penalty, but the rule only applies to profiles built around a fully AI-generated person, not those simply using AI tools for editing or captions.