GoKawiilBernstein, BofA reports point to payoff from Meta's AI spending
Two Wall Street research notes this week argue that Meta's heavy AI investment is starting to show results. Bernstein said AI-powered ad targeting helped Meta grow ad revenue 27% year-over-year in Q2, gaining market share from Google, whose ad network revenue actually declined. Separately, Bank of America highlighted Meta's upcoming personal AI agent, Hatch, reportedly featuring a customizable dashboard and possible premium subscription tier costing up to $199.99 a month, as a potential new revenue source beyond advertising.