GoKawiilInstagram launches Effect Builder to create AI-generated Stories filters
Instagram has released Effect Builder, a tool that lets users generate custom Stories filters using AI prompts, currently available to US residents over 18. Users can type a description or attach reference images, preview the effect on their own photos, and refine it through follow-up prompts, with an option for Instagram's AI to expand their request into more detailed styling instructions. Approved filters pass a safety review before becoming available to all users, with credit linking back to the creator's profile.