GoKawiilInstagram to require 'AI-generated profile' badges or demote accounts
Instagram announced it will mandate a visible 'AI-generated profile' label on accounts run by synthetic influencers, replacing the vaguer 'AI creator' tag that could be confused with human creators using AI tools. The label must appear in the bio header as well as on individual posts, Reels and Stories, and accounts that fail to add it will have their reach restricted. As of Monday afternoon, popular AI personas like Lil Miquela, Imma and Aitana Lopez had not yet been labeled, and Instagram hasn't clarified whether labeling will be automatic or manual.