GoKawiilCruise Planners CIO Says AI Search Is Reshaping How Travelers Find Advisors
A Cruise Planners executive argues that travelers are increasingly using conversational AI tools, rather than keyword searches, to find travel advisors suited to their specific trip needs. The piece advises travel businesses to clearly define their identity, specialty and target clientele so AI systems can accurately match them with relevant searches, while using technologies like virtual reality and predictive analytics to support, not replace, human advisors.