GoKawiilOnline reviews now shape AI search rankings, not just consumer trust
AI-driven search tools such as Google's AI Overviews and conversational assistants like ChatGPT are increasingly pulling data from customer reviews to decide which businesses to recommend. This means the volume, recency and quality of a business's reviews are being read and weighted by algorithms, not just prospective customers. A thin or neglected review profile can make a business effectively invisible to these AI systems.