Booking Holdings launches Lola, an AI travel booking agent with paid tiers
Booking Holdings introduced Lola, an AI assistant that books hotels, restaurants, events and entire trips using real-time availability and pricing across partners including OpenTable, KAYAK, Priceline, Agoda and FareHarbor. The app is free to use, but a Plus tier ($5/month) and VIP tier ($25/month), each requiring a 12-month commitment, unlock discounts, priority access and concierge perks.