GoKawiilNegroni Week 2024 Kicks Off With Campari and Alan Cumming Partnership
Campari has launched the 14th annual Negroni Week, a promotional campaign that runs at thousands of participating bars and restaurants nationwide to celebrate the classic bitter cocktail. The company tapped 'The Traitors' host Alan Cumming to front this year's 'stay bitter' campaign, linking the drink's signature bite to the show's dramatic eliminations.