GoKawiilAlex Eala's U.S. Open run turns her into a marketing breakout star
Filipino tennis player Alex Eala, seeded 17th at the U.S. Open, is drawing outsized fan and brand attention even as top contenders like Sabalenka, Gauff, Świątek, Osaka, and Serena Williams dominate headlines on court. Her rising popularity is being framed as a commercial win that could outlast this year's tournament results.