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Algorithmic Pricing

2 GoKawiil briefs on this topic

Retailers use AI algorithms to set personalized prices for online shoppers

A new book and recent reports describe how companies are using vast troves of consumer data combined with AI to calculate individualized prices for online shoppers, rather than setting prices based on product cost or general market value. The pricing can vary from person to person depending on data profiles rather than the item itself.

fastcompany.com · 2026-09-29

Mamdani Frames Corporate Pricing Algorithms as Campaign Target in NYC

New York Mayor-elect Zohran Mamdani has made criticism of corporate pricing algorithms a central theme of his political messaging, casting automated pricing practices as exploitative. Politicians from across the political spectrum are reportedly watching closely how this approach plays out given New York's role as a global financial hub.

wsj.com · 2026-09-23