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Amazon Shareholders

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Essay highlights Bezos's long-term strategy despite early Amazon stock collapse

A commentary piece recounts how Jeff Bezos, in his 1997 Amazon shareholder letter, pledged to prioritize long-term decisions over short-term Wall Street pressure. Despite Amazon's stock falling below $6 per share by late 2001 and media skepticism such as Barron's 1999 'Amazon.bomb' cover, Bezos continued investing in warehouses, software, and customer trust, re-attaching his original letter to every subsequent annual report.