GoKawiilTaco Bell to Re-Enter UAE Market After 14-Year Absence via Americana Deal
Taco Bell has signed an exclusive development agreement with restaurant operator Americana Restaurants to relaunch in the United Arab Emirates, a market it exited without explanation in 2012. The Yum! Brands chain previously ran several locations across the UAE, including in Dubai. Americana's chairman, Mohamed Alabbar, framed the comeback around Taco Bell's brand appeal to younger consumers seeking bold flavors and value.