GoKawiilMarketers urged to target AI shopping agents, not just chatbot answers
An Entrepreneur contributor argues marketing strategy must expand beyond optimizing for AI answer engines (AEO/GEO) that surface brands in initial chatbot responses. The piece distinguishes between a brand being mentioned by an AI agent and being actually selected by it as the final purchase choice, and calls for strategies covering the full AI-mediated buyer's journey, not just the first answer.