GoKawiilEssay Argues 'Taste' Is Becoming Tech's Key Differentiator
A new essay on product design argues that as software commoditizes thanks to AI, functional quality alone no longer separates products. Instead, the piece claims brand, design and overall user experience—what the author calls 'taste'—are what now distinguish successful products, citing commentary from Anu Atluru and Steve Jobs on exposure to great work as a way to develop this instinct.