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In a TIME interview alongside CEO John Ternus, Apple SVP of Worldwide Marketing Greg Joswiak said the company does not feel threatened by OpenAI's hardware ambitions, citing Apple's integration of hardware, software and services as a key advantage. He also said Apple's AI products are aimed at everyday users rather than AI enthusiasts chasing superintelligence.
According to Bloomberg's Mark Gurman, Apple is working on a smart home camera that uses AI to generate text descriptions of what happens in a room instead of saving video footage, while still supporting facial recognition. Gurman says this approach mirrors how cameras in rumored future AirPods would operate, and resembles existing Audio Intelligence features on the Apple Watch Series 12 and Ultra 4, which include opt-in tools like Live Rewind and Siri Recap that summarize or transcribe audio without storing full recordings.
Apple announced it will tighten controls on macOS's Full Disk Access setting, which lets apps read files, mail, messages and browsing history. The move follows reports that Meta's Muse app on Mac could optionally use this permission, with a journalist alleging it read private messages — a claim Meta disputed.
Apple announced it will introduce additional controls around macOS's 'Full Disk Access' setting, which currently lets apps read files, mail, messages and browsing history. The company said AI agents running on desktops have heightened the risks of this access, and it will require more explicit user action before granting it. The move follows reports that Meta's Muse app appeared to access a journalist's private messages, and a separate Wired report on a flaw in ChatGPT's Mac app.
According to Bloomberg's Mark Gurman, Apple has postponed work on a wearable AI pendant that would have included a camera and microphone to feed visual and audio data to Siri. The device was designed to be worn as a necklace or clipped to clothing, serving as an always-on companion to the iPhone. Apple is instead prioritizing AI features on Apple Watch, with AirPods featuring cameras and smart glasses reportedly planned for 2027.
Apple has reached a settlement in a class-action lawsuit accusing it of overstating the AI features available on certain iPhone models sold in 2024 and 2025. Under the deal, eligible customers who purchased affected devices can claim a payment of up to $95, though there is a limited window to file a claim.
Apple is reportedly building custom AI servers around future M8 Ultra chips, planned in two- and four-chip configurations, and is evaluating Nvidia's NVLink Fusion for high-speed interconnects between them. The project, said to have started roughly a year ago under former hardware chief John Ternus, aims to replace Apple's existing in-house connectivity tech, which is reportedly too slow and expensive for large-scale deployment.
Apple is reportedly exploring an AI inference server using future M8 Ultra chips, in configurations of two or four chips, and is debating whether to use Nvidia's NVLink Fusion to link them instead of its own interconnect methods. Any product wouldn't ship before 2029 and could be canceled. The plan follows rising demand from AI firms like OpenAI and Anthropic, which have bought or rented large numbers of Mac mini and Mac Studio units for reinforcement-learning workloads.
According to The Information, Apple is developing enterprise-grade AI servers built around its future M8 Ultra chip, intended for sale to AI developers, businesses and governments rather than just internal use. Two configurations are reportedly planned, one linking two M8 Ultra chips and another linking four, with Apple weighing Nvidia's NVLink Fusion networking tools to connect them. The project has been underway for about a year with CEO John Ternus reportedly supportive, though nothing is finalized and launch isn't expected before 2029.
Apple's iOS 27 update expands the Clean Up feature in the Photos app with a new Auto control that lets users choose between two processing modes. A Fast mode uses a smaller AI model for quick edits like removing background clutter, while a High Quality mode uses more advanced AI for complex scenes, such as removing multiple people from a photo, at the cost of speed and battery life.
Apple's earlier-than-usual update to the Mac mini and Mac Studio was driven by unexpected demand from businesses using the machines to run AI models, according to The Information. The company touted the ability to cluster multiple Mac Studios for larger AI workloads, but reportedly lacks a dedicated enterprise engineering team or developer relations staff, and has declined requests from businesses to access its Private Cloud Compute infrastructure directly.
Apple confirmed it will hold its fall hardware event on September 9 at 1PM ET, streamed live on its website and YouTube. The event is expected to showcase the iPhone 18 Pro lineup and possibly a foldable device, rumored as the iPhone Ultra, while other models like the iPhone Air 2 and base iPhone 18 may not arrive until 2027.