GoKawiilApple's Joswiak downplays OpenAI hardware threat in TIME interview
In a TIME interview alongside CEO John Ternus, Apple SVP of Worldwide Marketing Greg Joswiak said the company does not feel threatened by OpenAI's hardware ambitions, citing Apple's integration of hardware, software and services as a key advantage. He also said Apple's AI products are aimed at everyday users rather than AI enthusiasts chasing superintelligence.