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EU weighs flat annual levy on large corporations instead of digital services tax

The European Commission is reportedly revising its digital tax proposal so that it applies to all large corporations with revenue above €100 million, rather than singling out digital services providers like Apple, Google and Meta. According to the Financial Times, officials hope this broader approach will raise similar tax revenue while avoiding the appearance of targeting US tech firms specifically. The exact levy amount has not been set, with the EU first seeking agreement among its 27 member states on the broader principle.

Apple spends €9M yearly lobbying EU, 257 meetings since mid-2024

A Financial Times analysis found Apple held 257 meetings with EU policymakers since June 2024, ranking second among tech firms behind Google's 302. Apple spends roughly €8-9 million annually on Brussels lobbying, more than Total, Volkswagen and Airbus combined, while Amazon ranked 14th with 239 meetings and Meta spent over €10 million yearly.

Apple to offer softer App Tracking Transparency prompts in five EU countries

Apple has agreed to revise its App Tracking Transparency consent screens for apps distributed in Germany, France, Italy, Poland, and Romania, following antitrust scrutiny led by Germany's competition regulator. The changes include full-page prompts instead of pop-ups, removal of the word 'track,' relabeled buttons reading 'Allow' and 'Reject,' new colors and formatting, and an optional link to more detailed explanations from developers.

Apple to let EU developers use alternative ATT prompt starting iOS 27.2

Apple announced that iOS 27.2 will give developers the choice to display an alternative version of its App Tracking Transparency prompt in the European Union, with modified wording and formatting plus an optional 'Additional Information' button. In Germany, France, Italy, Poland, and Romania, this alternative prompt will be mandatory rather than optional due to local legal requirements. The change stems from Apple's recent settlement with German antitrust regulators over its ATT rules.