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Apple Holiday Ad

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Apple's 2026 holiday ad centers on new MacBook Neo

Apple released its 2026 holiday advertisement, titled 'The Dreamer,' shifting focus away from iPhone, Apple Watch and AirPods to showcase the MacBook Neo. The film follows a child artist who hides his passion for drawing due to self-consciousness and peer pressure, only to rediscover it as a teenager after receiving a MacBook Neo from his parents, which he uses to animate his artwork. The ad also includes brief nostalgic appearances of an iPhone 3GS and a 2010-era iMac.