Apple Services - GoKawiil

Apple traces product evolution under outgoing CEO Tim Cook

Apple has highlighted how its product lineup transformed during Tim Cook's 15-year tenure as CEO, which began in 2011. Under his leadership, the company launched new device categories, shifted the Mac to its own custom chips, expanded the iPhone's capabilities into payments and satellite messaging, and grew a services business now generating over $100 billion annually. Apple now counts more than 2.5 billion active devices and reported $416.2 billion in net sales for fiscal 2025.

engadget.com · 2026-11-09

BofA warns Meta's Muse app could erode Apple services revenue

Bank of America analyst Wamsi Mohan issued a note saying Meta's Muse AI agent, now nearing two weeks atop the US App Store, shows how third-party AI agents could bypass Apple's ecosystem for product discovery, referrals and transactions. Mohan kept a 'Buy' rating and $370 price target on Apple shares, which fell more than 2.5% on the day of the note. Muse has reportedly reached over 3.4 million downloads and integrates commerce partners like Shopify, Shop Pay, Expedia and PayPal.

9to5mac.com · 2026-09-30