GoKawiilBofA warns Meta's Muse app could erode Apple services revenue
Bank of America analyst Wamsi Mohan issued a note saying Meta's Muse AI agent, now nearing two weeks atop the US App Store, shows how third-party AI agents could bypass Apple's ecosystem for product discovery, referrals and transactions. Mohan kept a 'Buy' rating and $370 price target on Apple shares, which fell more than 2.5% on the day of the note. Muse has reportedly reached over 3.4 million downloads and integrates commerce partners like Shopify, Shop Pay, Expedia and PayPal.