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Apple's iOS 27.2 beta 1 introduces user profiles for the Apple TV app on iPhone, letting multiple people on one account switch between separate viewing histories and content settings. The feature, previously limited to tvOS since December's tvOS 26.2 update, now lets parents create child profiles without an Apple Account and restrict content to age-appropriate ratings directly from a phone or iPad.
Apple TV has released the first episode of Slow Horses' sixth season, with new episodes airing weekly through October 21. The premiere lands just hours after Apple TV renewed the espionage drama for two additional seasons and a day after director Saul Metzstein won an Emmy for the show's season five finale.
Apple TV became the most-awarded network at the Emmys with 29 wins, edging out HBO's 21, marking the first time Apple TV finished atop the platform rankings. HBO programming chief Casey Bloys called Apple a formidable competitor but admitted it's unsettling to compete against a trillion-dollar company.
Apple TV's spy drama Slow Horses launches its sixth season tonight, and Apple has already greenlit an eighth season alongside the previously confirmed seventh. Season 8 will adapt Mick Herron's novel 'Clown Town,' pitting Jackson Lamb against Diana Taverner over a blackmail plot threatening MI5.
Apple TV's 'Widow's Bay' dominated the 2026 Emmys, winning 14 awards in a single season, a new record for a comedy series, including best comedy series and best actor for Matthew Rhys, who took home three trophies overall. Meanwhile, HBO Max's 'The Pitt' repeated as best drama series with Noah Wyle again winning best actor, though the show fell short of expectations elsewhere, and Jean Smart made history with her fifth consecutive comedy actress win for 'Hacks'.
Apple is adding Apple TV and Arcade, plus some ad-free Apple Music Select radio stations, to its base-tier iCloud+ subscriptions in more than 100 countries. The entry-level iCloud+ plan, which costs roughly $1 a month, will now include these extras without requiring customers to buy the pricier Apple One bundle. The US is not part of this rollout, but markets like India, Saudi Arabia, Singapore, Türkiye and the UAE are included, and Apple TV itself is expanding to 59 new countries as a result.
Apple TV took eight Primetime Emmy awards last night, six for Widow's Bay and two for Pluribus, adding to 20 Creative Arts Emmys earlier for a 2026 total of 28. HBO trailed with five Primetime Emmys (16 Creative Arts) led by The Pitt and Hacks, while Netflix earned three Primetime wins plus 13 Creative Arts Emmys, including a historic double lead-acting win for Matthew Rhys.
Apple has begun bundling Apple TV and Apple Arcade subscriptions into its 50GB iCloud+ plan at no extra cost across more than 100 countries, mostly smaller and price-sensitive markets. Some regions will also gain an 'Apple Music Select' tier with ad-free radio stations, with an option to upgrade to full Apple Music at a discount. Notably, the United States is not among the eligible countries.
Apple TV added 9 wins at the 78th Primetime Emmy Awards, following 20 wins at last week's Creative Arts ceremony, for a company-record 29 Emmys overall. Widow's Bay led the haul with 14 awards in its debut season, including Outstanding Comedy Series, topping The Studio's 13 wins from last year. Other winners included Rhea Seehorn and Vince Gilligan for Pluribus and Saul Metzstein for Slow Horses.
John Ternus, who took over as Apple CEO two weeks ago, appeared at the Emmy Awards and was seen showing off Apple's unreleased foldable iPhone Duo to press and attendees. The device, pulled from his tuxedo jacket pocket, is set to launch next month starting at $1999.
Apple has released HomePod 27 alongside iOS 27, bringing two main upgrades: AutoMix for Apple Music, which blends songs together with beatmatching and time-stretching similar to a live DJ set, and improved AirPlay performance for quicker, more reliable connections between HomePod and other Apple devices. The update also includes general bug fixes and security patches, and is installed through the Home app's Software Update section.
Apple has begun rolling out tvOS 27 to all supported Apple TV 4K models (excluding the first generation), bringing a redesigned Podcasts app with video support, Apple Music additions like AutoMix and Hi-Res Lossless Audio, and adjustable Dynamic Type text sizing. The update also lets users install tvOS updates through the iPhone's Home app without turning on the Apple TV itself.