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Attention Initiative

1 GoKawiil brief on this topic

Tobacco settlement architect Mike Moore pushes for industry-wide social media deal

Mike Moore, the former Mississippi attorney general who helped broker the 1998 $246 billion tobacco settlement, is now advising state attorneys general pursuing similar action against social media firms. This follows Meta's roughly $17 billion settlement this week over claims it misrepresented how Facebook and Instagram harm children's mental health, a deal that included usage limits, age verification tools and parental controls. Moore, co-leading a nonprofit called Attention Initiative, wants a broader settlement covering more companies including TikTok and YouTube.