GoKawiilUnreal Snacks CEO Kevin McCarthy details company's unlimited candy perk and growth strategy
Kevin McCarthy, CEO of Unreal Snacks, discussed the company's rise from three employees in 2014 to becoming the largest better-for-you chocolate brand in the U.S., now sold in 35,000 stores. He explained that the company scaled back distribution from 34,000 to just 38 stores early in his tenure to fix operational issues before rebuilding, and highlighted an unlimited candy-buying perk offered to employees.