Companies in the $64 billion functional beverage industry are reformulating adult-oriented products—those built around electrolytes and better-for-you ingredients—into versions marketed to Gen Alpha children. The shift moves away from traditional sugary kids' drinks like Hi-C, Kool-Aid, and Capri Sun toward healthier-positioned alternatives.
fastcompany.com
· 2026-10-05
Thieves used fraudulent subcontracting paperwork to arrange a fake pickup at a Pabst distribution center in Montclair, California, making off with roughly 40,000 pounds of beer worth about $25,000. Pabst responded with a tongue-in-cheek social media countdown demanding the return of its 'truck,' though police clarified no truck was actually stolen, just the cargo. A separate $45,000 shipment bound for Tucson vanished from the same facility the same day, and investigators are exploring a possible link.
entrepreneur.com
· 2026-08-31